Smirnoff’s ‘EQUALISING MUSIC’ initiative is a 3-year campaign to shine a light on the achievements of women in electronic music and aims to escalate gender parity within the genre by 2020.

EQUALISING MUSIC was launched last year and at the time only 17% of festival headliners and just 5% of recognised producers in the music industry were women.

Smirnoff wants to help change all that. Listen below to LBC talking to Jay Carder, who was successfully chosen to be mentored through Smirnoff's Ambassador Programme.

In addition, you have a chance to win £1,000! To enter, simply answer the question below.


Smirnoff’s Ambassador Programme

In association with Global, Smirnoff have brought on board five key DJ figures; The Black Madonna, Nastia, Peggy Gou, Honey Dijon and Artwork to collaborate with them and support the Smirnoff Equalising Music campaign for 2018.

In turn, the ambassadors found 10 of the UK’s best undiscovered female DJ talent. These 10 are now being mentored by the ambassadors.

Find out more


So what is the situation now on gender equality in the music business?

Listen to Jay Carder who was successfully chosen to be mentored by Artwork through Smirnoff's Ambassador Programme.

What's it like being a female in the music industry - and what opportunities have now come up because of the Programme?

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